My Role
Product Designer
Duration
4 Weeks
Published on
03-Feb-2024
Impact
High
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of PyjamaHR.
Challenge: PyjamaHR’s job creation process was complex and led to high user drop-off rates due to a cluttered UI and an inefficient wizard and also take a lot of effort to fill huge forms
Solution: Simplify the process with a clear, step-by-step wizard, reduced clicks, AI-driven auto-fill features, and improved UI based on user feedback and competitor analysis.
After implementing the new job creation process, we observed a significant boost in user engagement and satisfaction. Users were more motivated to complete the job creation in under 5 minutes, finding the new wizard form both engaging and intuitive. The redesigned process made navigation easier and more user-friendly.
- 35% of testing users reported increased motivation to complete the job creation flow.
- 45% of users began utilizing AI features in the job creation process, leading to a higher adoption rate.
I conducted extensive user research to guide the redesign process, analyzing data from PyjamaHR users who posted multiple jobs across different portals and users who dropped off. The research focused on usability across various resolutions, content preferences, and overall satisfaction.
Key insights revealed that users struggled to find relevant content, were overwhelmed by numerous fields requiring manual effort, and found the navigation confusing. Additionally, users often needed help from seniors or hiring managers to add relevant job details, highlighting a need to align the design more closely with market standards.